ARKETIPO ONCE AGAIN SHOWS GREAT ABILITY IN INTERPRETING THE TRENDS OF THE MOMENT, INTRODUCING A NEW ELEMENT WITH ASYMMETRICAL LINES AND A CONTEMPORARY CUT, TO MAKE AUTO-REVERSE MORE CURRENT AND MORE AND MORE “YOUR AUTO-REVERSE”.

THE NEW UNIT CAN BE USED IN COMPOSITION, AS SHOWN IN THE PICTURES, OR IT CAN STAND ALONE, LIKE A COMFORTABLE CHAISE-LONGUE.

ARKETIPO ONCE AGAIN SHOWS GREAT ABILITY IN INTERPRETING THE TRENDS OF THE MOMENT, INTRODUCING A NEW ELEMENT WITH ASYMMETRICAL LINES AND A CONTEMPORARY CUT, TO MAKE AUTO-REVERSE MORE CURRENT AND MORE AND MORE “YOUR AUTO-REVERSE”.

THE NEW UNIT CAN BE USED IN COMPOSITION, AS SHOWN IN THE PICTURES, OR IT CAN STAND ALONE, LIKE A COMFORTABLE CHAISE-LONGUE.

TOGETHER WITH THE SOFA, ARKETIPO SUGGESTS THE SMALL TABLES ECLIPSE, AN ELEGANT PLAY OF LIGHTS AND SHADOWS, THE ARMCHAIR JUPITER LITE WITH THE SHELL COVERED WITH SLATE COLOURED LEATHER, THAT MATCHES AND BRINGS OUT THE SOFA SHADES, THE LAMP BUBBLE BOBBLE AND THE MIRROR DORIAN, “MUST HAVE” FOR EVERY LIVING AREA.

OVER THE YEARS WE HAVE DEVELOPED MANY PROJECTS, BUT NONE CONVEY THE POWER OF DESIGN THROUGH MATERIALS QUITE LIKE JUPITER.
THE PROCESS USED TO CREATE THE SHELL IS UNIQUE AND MAKES THIS CHAIR A VERITABLE WORK OF ART! THE RAW FIBREGLASS SHEETS ARE CUT, LAYERED AND MODELLED BY HAND IN THE MOULD. A HARDENING PRODUCT IS APPLIED AND LEFT TO DRY. DRYING TIME VARIES DEPENDING ON HUMIDITY LEVELS AND ATMOSPHERIC CONDITIONS.

THE RESULTING FORM IS TAKEN FROM THE MOULD AND ANY OVERHANGING MATERIAL TRIMMED, AFTER WHICH THE PIECE IS VACUUM-PACKED USING THE “VACUUM BAG” TECHNIQUE TO ELIMINATE ANY AIR BUBBLES.
THE RESULTING SHELL IS THEN VARNISHED.
THE CRAFTSMANSHIP INVOLVED IN ITS PRODUCTION MEANS THAT THE SHELL FEATURES SOME UNEVENNESS, AND EACH ARMCHAIR IS A UNIQUE, NUMBERED PIECE, SIGNED BY DESIGNER MAURO LIPPARINI.

IT IS IMPORTANT TO SPECIFY HOW, OVER THE YEARS, THE ITALIAN LANGUAGE HAS CONTRIBUTED TO MISUNDERSTANDINGS ABOUT THE MEANING OF THE WORDS “FEATHER” AND “DOWN”. THIS PROBLEM DOES NOT EXIST IN THE ENGLISH LANGUAGE BECAUSE IT HAS TWO DISTINCT WORDS (DOWN AND FEATHER), WHILE THE ITALIAN TERMS ARE VERY SIMILAR.
THERE IS A SUBSTANTIAL DIFFERENCE IN THE PHYSICAL CONSTRUCTION: THE DOWN HAS A THREE-DIMENSIONAL CHARACTER, IN FACT IT IS MADE OF FILAMENTS THAT, STARTING FROM A CENTRAL POINT BRANCH OUT IN THREE DIRECTIONS. FEATHER INSTEAD HAS A TWO-DIMENSIONAL CHARACTER, CONSISTING OF A CENTRAL RACHIS (ALSO CALLED STEM) FROM WHICH ALL THE FILAMENTS OF THE FEATHER START.
MOREOVER WEIGHT IS A SUBSTANTIAL DIFFERENCE BETWEEN THE TWO MATERIALS.
DOWN HAS THE PHYSICAL CHARACTERISTIC OF BEING IMPALPABLE AND, THANKS TO ITS STRUCTURE, IT IS ABLE TO OCCUPY ALL THE SPACE AT ITS DISPOSAL, MAKING IT AN EXCELLENT INSULATOR.
FEATHER, ON THE OTHER HAND, LOOKS LIKE A REAL NATURAL SPRING, WHICH GUARANTEES A PERFECT FILLING OF THE CUSHION FOR A UNIQUE CHARACTERISTIC THAT NO OTHER SYNTHETIC MATERIAL HAS EVER MANAGED TO MATCH.

ON APRIL 7, IN THE OCCASION OF THE ADVERTISING CAMPAIGN FOR THE 30TH ANNIVERSARY OF THE BRAND GAS, THE SPANISH MOTORCYCLE RIDER MARC MARQUEZ WAS INTERVIEWED IN THE BEAUTIFUL LOCATION OF VILLA ESCANDAR IN MILAN. THE RIDER IS SITTING ON THE JUPITER ARMCHAIR DESIGNED BY LIPPARINI FOR ARKETIPO FIRENZE.