AUTO REVERSE DREAM
DESIGNED BY GIUSEPPE VIGANO
IF TIMELESS GLAMOUR WERE AN OBJECTIVE, THEN AUTO-REVERSE DREAM MAY JUST BE HEADING FOR ITS TITLE. IT EMBODIES EVERYTHING THAT MAKES THE SOFA RANGE SO UNIQUE, AND PLACES IT INTO A NEW CONTEXT, THE MOST PRIVATE IN ALL OF OUR LIVES, THE BEDROOM. HERE WE SLEEP, RECHARGE, DREAM, FIND LOVE AND ENTER INTO A TOTAL STATE OF RELAX, SO WHY CAN'T WE CREATE AN ENVIRONMENT THAT BEFITS ALL OF THESE NECESSARY REQUIREMENTS? WE CAN, AND AUTO-REVERSE ASSUMES THE EMOTIONAL MANTRA OF CREATING SOMETHING THAT STIRS ALL OF THE EMOTIONS; THOSE OF DESIGN AND FUNCTION, THOSE OF ENDLESS POSSIBILITIES AND THOSE THAT ARE SEEKING SOMETHING THAT BECOMES A STATEMENT TO HOW WE CAN ACHIEVE TOTAL COMFORT. THE MINIMAL STRUCTURE, THE HAND-CRAFTED MATERIALS, THE REVERSIBLE CUSHIONS AND THE LIMITLESS OPPORTUNITIES TO CREATE SOMETHING UNIQUE WITH STITCHINGS, ZIPS, COLOUR AND MATERIAL CHOICES, ALL BROUGHT ACROSS FROM THE STAND ALONE COUCH DESIGN INTO THE BEDROOM. THIS IS WHAT MAKES AUTO-REVERSE DREAM A TRUE DESIGN REALITY.
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GIUSEPPE VIGANO
GIUSEPPE VIGANÒ IS CONCERNED WITH INDUSTRIAL PLANNING OF FURNITURE ITEMS AND WITH THE ART DIRECTION OF COMPANIES OF THIS SECTOR. AS DESIGNER HE HAS A CREATIVE SPIRIT AND A RELEVANT SENSE OF BEAUTY, WHICH HE REDISCOVERS EACH TIME AND MAKES IT RATIONAL IN EVERY NEW PROJECT. THE PLANNING RESEARCH IS THE BASE OF HIS CREATIVE THOUGHT, WHICH ALWAYS LEADS HIM TO ACHIEVE NEW GOALS. NEW MATERIALS OFTEN BECOME A STARTING POINT TO CREATE NOT ONLY A PRODUCT BUT COMPLETE COLLECTIONS. THE RESEARCH FOR REFERENCES THAT COME FROM ART WORLD, FASHION AND POETRY ARE OFTEN THE OCCASION TO APPROACH THE PRODUCT IN A TRANSVERSAL WAY; THE MAJORITY OF HIS WELL KNOWN PRODUCTS ARE BORN FROM PAINTING CONCEPTS OR GLAMOROUS DETAILS, OTHERS ARE POETIC GESTURES THAT CREATE SEDUCING FORMS.
HIS JOURNEY WITH ARKETIPO BEGANS WHEN HE ANSWERED AN ADVERT ‘LOOKING FOR A DESIGNER.’ THE BRIEF WAS SIMPLE ENOUGH, TO DESIGNA SOFA. NATURALLY, A SOFA IS MORE THAN A SIMPLE CONCEPT SO IPUT TOGETHER SOMETHING DIFF ERENT, SOMETHING THAT WOULD STANDTHE TEST OF TIME, SOMETHING THAT WOULD REPRESENT THE VALUES OF ARKETIPO, THAT SOMETHING WAS AUTO-REVERSE.
