AUTO REVERSE
DESIGNED BY GIUSEPPE VIGANO
STRIKING AT ONE OF OUR MOST PRIMITIVE YET POWERFUL EMOTIONS, JOY, AUTO REVERSE IS A CREATIVE EXPRESSION IN THE PRINCIPLE IDEA OF TOUCH. A FASHION FORWARD CONCEPT BY GIUSEPPE VIGANÒ IS MORE THAN AN ELEGANT PIECE OF FURNITURE, IT’S ONE THAT ALLOWS YOU TO PLAY WITH FORM AND STYLE. AUTO-REVERSE IS NOT JUST CREATIVE, IT SHAPES THE ENVIRONMENT YOU AND YOUR IDEOLOGICAL MINDSET LIVES WITHIN. WE ARE INSPIRED BY CONNECTIONS AND FUNCTION, WHAT AUTO-REVERSE MANIPULATES IS THAT BOTH ARE NEEDED TO CREATE A PHYSICAL IDEOLOGY. THE CUSHIONS ARE CONSTRUCTED WITH A FOUR-WAY ZIP ALLOWING YOU TO PLAY WITH COMBINATIONS THAT INCLUDE LEATHER ON ONE SIDE, FABRIC ON THE OTHER. IT HAS A CHROMATIC FINISH, IT PLAYS WITH THE SENSES, IT MAINTAINS A DISCREET ELEGANCE. IT’S AN IDEA THAT DOESN’T SHY FROM BEING, AN ARKETIPO IDEA.
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GIUSEPPE VIGANO
GIUSEPPE VIGANÒ IS CONCERNED WITH INDUSTRIAL PLANNING OF FURNITURE ITEMS AND WITH THE ART DIRECTION OF COMPANIES OF THIS SECTOR. AS DESIGNER HE HAS A CREATIVE SPIRIT AND A RELEVANT SENSE OF BEAUTY, WHICH HE REDISCOVERS EACH TIME AND MAKES IT RATIONAL IN EVERY NEW PROJECT. THE PLANNING RESEARCH IS THE BASE OF HIS CREATIVE THOUGHT, WHICH ALWAYS LEADS HIM TO ACHIEVE NEW GOALS. NEW MATERIALS OFTEN BECOME A STARTING POINT TO CREATE NOT ONLY A PRODUCT BUT COMPLETE COLLECTIONS. THE RESEARCH FOR REFERENCES THAT COME FROM ART WORLD, FASHION AND POETRY ARE OFTEN THE OCCASION TO APPROACH THE PRODUCT IN A TRANSVERSAL WAY; THE MAJORITY OF HIS WELL KNOWN PRODUCTS ARE BORN FROM PAINTING CONCEPTS OR GLAMOROUS DETAILS, OTHERS ARE POETIC GESTURES THAT CREATE SEDUCING FORMS.
HIS JOURNEY WITH ARKETIPO BEGANS WHEN HE ANSWERED AN ADVERT ‘LOOKING FOR A DESIGNER.’ THE BRIEF WAS SIMPLE ENOUGH, TO DESIGNA SOFA. NATURALLY, A SOFA IS MORE THAN A SIMPLE CONCEPT SO IPUT TOGETHER SOMETHING DIFF ERENT, SOMETHING THAT WOULD STANDTHE TEST OF TIME, SOMETHING THAT WOULD REPRESENT THE VALUES OF ARKETIPO, THAT SOMETHING WAS AUTO-REVERSE.
