ELECTRA
DESIGNED BY MAURO LIPPARINI
THROUGHOUT HISTORY, IN MYTHOLOGY, POP CULTURE AND REFERENCES TO LITERATURE, THE NAME ELECTRA CONVEYS A SENSE OF MYSTERY AND SOMETHING TO BEHOLDEN; IT'S PRECISELY THE KIND OF NAME THAT BEFITS AN ARKETIPO DESIGN.
FORMAL SIMPLICITY IS COUPLED WITH A LUSCIOUS USE OF DIFFERENT MATERIALS; HARD WOODS AND GLASS STRIKING AT DIFFERENT DESIGN AND TECHNICAL ELEMENTS THE ONLY WAY AN ARKETIPO PRODUCT CAN.
FROM THE METAL BASE WHICH BECOMES A HANDLE TO THE MIX OF ELEMENTS IN THE STRUCTURE, ELECTRA IS CONTEMPORARY DESIGN WHICH SEEKS SOLUTIONS IN MODERN DAY LIVING.
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MAURO LIPPARINI
MAURO LIPPARINI GRADUATED IN 1980 FROM THE UNIVERSITY OF FLORENCE’S DEPARTMENT OF ARCHITECTURE WHERE HE HAS ALSO BEEN A FACULTY MEMBER. A LEADER AND INNOVATOR IN THE STYLE THAT HAS BEEN CALLED “NATURAL MINIMALISM”, LIPPARINI IS A WINNER OF THE YOUNG & DESIGN MILANO (ITALY 1987) AND INTERNATIONAL DU PONT AWARD KÖLN (GERMANY 1988 AND 1989) INTERNATIONAL DESIGN COMPETITIONS. LIPPARINI’S EXTENSIVE WORK IN THE FIELD OF INDUSTRIAL DESIGN INCLUDES HOME AND OFFICE FURNISHINGS, TEXTILES, AND OTHER PRODUCTS CREATED FOR A HOST OF RENOWNED EUROPEAN AND JAPANESE FIRMS. IN THE REALMS OF ARCHITECTURE AND INTERIOR DESIGN, LIPPARINI HAS CONCENTRATED PRIMARILY ON PRIVATE AND PUBLIC HOUSING, RETAIL AND WHOLESALE SHOWROOMS, AND EXPOSITION INSTALLATIONS. LIPPARINI ALSO PROVIDES CUTTING-EDGE CORPORATE IDENTITY CONSTRUCTION SERVICES INCLUDING GRAPHIC DESIGN, EDITORIAL, FULLSCALE PRODUCTION, AND PRODUCT APPLICATION. LIPPARINI’S STYLE, ROOTED IN THE SPARE FORMS AND CLEAR, POWERFUL LINES THAT ARE THE HALLMARKS OF MINIMALISM, IS IMBUED WITH A SPIRIT OF JOY, A BUOYANT SENSE OF PLEASURE AND POSSIBILITY. FREELY EMPLOYING BOLD COLORS, ORGANIC TEXTURES, IMAGINATIVE VISUAL CONCEPTS, LIPPARINI BROADENS THE PALETTE OF MINIMALISM, CONVEYING THE IMMEDIACY AND STRENGTH OF THE AESTHETIC INTO A NEW ERA.
