FREEDOM
DESIGNED BY GIUSEPPE VIGANO
FREEDOM, A BASIC RIGHT IN DESIGN AND BEYOND.
WE LIVE IN A TIME WHERE FREEDOM HAS NEVER BEEN MORE DISCUSSED. WHERE THE POSSIBILITY TO EXPRESS, TO CHOOSE, TO LIVE A LIFE YOU WISH TO HAVE WITHOUT ANY KIND OF ASSOCIATED REASON. FREEDOM IS WHAT WE CRAVE ON OUR PSYCHOLOGICAL, SPIRITUAL AND PHYSICAL LEVEL.
IT’S WHY OUR LATEST DESIGN FROM GIUSEPPE VIGANÓ IS A MANIFESTATION OF THE LATER. WE MUST NEVER BE HELD BACK ON WHAT WE CAN ACHIEVE IN INTERIOR STYLE AND HOW WE PHYSICALLY INTERACT WITH THE OBJECTS THAT FILL OUR LIVES AS WELL.
LOW BACK, DIAMOND-SHAPED SEAT, METAL STRUCTURE TO SUPPORT ITS SOFT AND SINUOUS LINES. “FREEDOM” IN NAME AND IN FACT.
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GIUSEPPE VIGANO
GIUSEPPE VIGANÒ IS CONCERNED WITH INDUSTRIAL PLANNING OF FURNITURE ITEMS AND WITH THE ART DIRECTION OF COMPANIES OF THIS SECTOR. AS DESIGNER HE HAS A CREATIVE SPIRIT AND A RELEVANT SENSE OF BEAUTY, WHICH HE REDISCOVERS EACH TIME AND MAKES IT RATIONAL IN EVERY NEW PROJECT. THE PLANNING RESEARCH IS THE BASE OF HIS CREATIVE THOUGHT, WHICH ALWAYS LEADS HIM TO ACHIEVE NEW GOALS. NEW MATERIALS OFTEN BECOME A STARTING POINT TO CREATE NOT ONLY A PRODUCT BUT COMPLETE COLLECTIONS. THE RESEARCH FOR REFERENCES THAT COME FROM ART WORLD, FASHION AND POETRY ARE OFTEN THE OCCASION TO APPROACH THE PRODUCT IN A TRANSVERSAL WAY; THE MAJORITY OF HIS WELL KNOWN PRODUCTS ARE BORN FROM PAINTING CONCEPTS OR GLAMOROUS DETAILS, OTHERS ARE POETIC GESTURES THAT CREATE SEDUCING FORMS.
HIS JOURNEY WITH ARKETIPO BEGANS WHEN HE ANSWERED AN ADVERT ‘LOOKING FOR A DESIGNER.’ THE BRIEF WAS SIMPLE ENOUGH, TO DESIGNA SOFA. NATURALLY, A SOFA IS MORE THAN A SIMPLE CONCEPT SO IPUT TOGETHER SOMETHING DIFF ERENT, SOMETHING THAT WOULD STANDTHE TEST OF TIME, SOMETHING THAT WOULD REPRESENT THE VALUES OF ARKETIPO, THAT SOMETHING WAS AUTO-REVERSE.