JORDAN
DESIGNED BY GIUSEPPE VIGANO
THE KING OF THE COURT, A CULTURAL ICON OF THE 80S AND 90S. JUST SAY THE NAME AND YOU HAVE AN IMAGE, SOMEONE WHO DEFIED GRAVITY, SOMEONE WHO DOMINATED HIS SPACE AND THOSE AROUND.
SO WHEN GIUSEPPE VIGANÒ TOOK ON THE IDEA OF JORDAN, LITTLE WAS HE TO REALISE THAT SUCH AN ICONIC NAME COULD PRODUCE SUCH A POWERFUL DESIGN. A DESIGN THAT EQUALLY HOLDS A POWER TO CHALLENGE EXPECTATIONS AND TO BE AS SYMBOLIC.
JORDAN IS A STATEMENT, A PRINCIPLE OF GREAT DESIGN AND GREAT CONSTRUCTION. IN FACT, ITS UNIQUENESS IS THAT IT IS DEFYING STANDARD DEFINITIONS, CARVING ITS OWN PATH WHEN IT COMES TO CREATING LUXURY IN THE ARMCHAIR MARKET. IT DID NOT NEED TO BE BIG, SO IT IS NOT. IT DID NOT NEED MULTIPLE MATERIALS, YET IT USES THEM. THE STITCHING OF THE BACKREST BECOMES A GLAMOROUS DETAIL, THE SHELL IS MADE OF POLYURETHANE AND THE BASE IS EQUIPPED WITH A RETURN MECHANISM. FINALLY, IT CAN BE UPHOLSTERED IN EITHER FABRIC OR LEATHER.
CHALLENGING EXPECTATIONS IS THE SECRET AND JORDAN DOES IT WITH EASE.
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GIUSEPPE VIGANO
GIUSEPPE VIGANÒ IS CONCERNED WITH INDUSTRIAL PLANNING OF FURNITURE ITEMS AND WITH THE ART DIRECTION OF COMPANIES OF THIS SECTOR. AS DESIGNER HE HAS A CREATIVE SPIRIT AND A RELEVANT SENSE OF BEAUTY, WHICH HE REDISCOVERS EACH TIME AND MAKES IT RATIONAL IN EVERY NEW PROJECT. THE PLANNING RESEARCH IS THE BASE OF HIS CREATIVE THOUGHT, WHICH ALWAYS LEADS HIM TO ACHIEVE NEW GOALS. NEW MATERIALS OFTEN BECOME A STARTING POINT TO CREATE NOT ONLY A PRODUCT BUT COMPLETE COLLECTIONS. THE RESEARCH FOR REFERENCES THAT COME FROM ART WORLD, FASHION AND POETRY ARE OFTEN THE OCCASION TO APPROACH THE PRODUCT IN A TRANSVERSAL WAY; THE MAJORITY OF HIS WELL KNOWN PRODUCTS ARE BORN FROM PAINTING CONCEPTS OR GLAMOROUS DETAILS, OTHERS ARE POETIC GESTURES THAT CREATE SEDUCING FORMS.
HIS JOURNEY WITH ARKETIPO BEGANS WHEN HE ANSWERED AN ADVERT ‘LOOKING FOR A DESIGNER.’ THE BRIEF WAS SIMPLE ENOUGH, TO DESIGNA SOFA. NATURALLY, A SOFA IS MORE THAN A SIMPLE CONCEPT SO IPUT TOGETHER SOMETHING DIFF ERENT, SOMETHING THAT WOULD STANDTHE TEST OF TIME, SOMETHING THAT WOULD REPRESENT THE VALUES OF ARKETIPO, THAT SOMETHING WAS AUTO-REVERSE.
