NASCAR
DESIGNED BY DAINELLI STUDIO
TAKE THE BASIC PRINCIPLE OF WHAT A CHAIR IS, DO YOU HAVE IT? IT NEEDS TO BE COMFORTABLE, SUPPORTED, HAVE A STYLE AND CHARACTER THAT IS ALSO UNIQUE AND EVEN BE INSPIRED BY SOMETHING GREATER… THAT IS WHAT NASCAR IS ABOUT. ONE LOOK AT THE BACK REST AND YOU’D BE FORGIVEN FOR WANTING TO INSTANTLY TAKE A SEAT. HOW ABOUT THE SWOOPING LINES, CURVED ARMS, A SENSE OF FAMILIARITY WHILST SEATED? DID YOU EVEN NOTICE THE LEGS, MAINTAINING AN INTRINSIC DESIGN STYLE THAT CONTINUES WITH THE TOTAL AESTHETIC FEATURES OF THE CHAIR. EVERYTHING IS CREATED TO HAVE A PURPOSE, WITH NASCAR, THIS IS ABOUT TAKING THAT BASIC PRINCIPLE OF THE CHAIR AND INJECTING SOMETHING COMPLETELY NEW INTO THE LIVING SPACE.
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DAINELLI STUDIO
DAINELLI STUDIO WAS FOUNDED IN 2007 BY LEONARDO AND MARZIA DAINELLI, DESIGNERS AND ARCHITECTS SPECIALIZED – RESPECTIVELY – IN PRODUCT DESIGN AND INTERIOR DESIGN.
THE STUDIO – BASED IN MILAN AND PISA – CREATES INTERIOR DESIGN PROJECTS FOR PUBLIC AND PRIVATE SPACES, AND COLLABORATES WITH PRESTIGIOUS COMPANIES IN THE WORLD OF FURNISHINGS, INCLUDING: ARKETIPO, FENDI CASA, FIAM, FRAG, FRATELLI BOFFI, GALLOTTI&RADICE, GIORGETTI, LEMA, LONDONART, MOGG AND PORADA.
THEIR ONGOING RESEARCH ON IMAGE AND FORM – A DISTINCTIVE ASPECT OF DAINELLI STUDIO – LEADS TO CONCRETE RESULTS OF REFINED DESIGN, BASED ON PERFECTLY GAUGED PROPORTIONS AND HARMONY BETWEEN FORMS, ¬¬¬¬¬MATERIALS AND FINISHES. EVERY PROJECT EMBODIES IN-DEPTH DESIGN CULTURE WITH KNOWLEDGE OF INDUSTRIAL PRODUCTION TECHNIQUES AND CRAFTSMANSHIP.
THE ABILITY TO ESTABLISH DIALOGUE WITH THE ENVIRONMENT AND THE INDIVIDUAL PRODUCT – THANKS TO THE VARIOUS AREAS OF EXPERTISE OF LEONARDO AND MARZIA – PERMITS THE CREATION OF EVERY ELEMENT REQUIRED FOR THE CONSTRUCTION OF A COMPLETELY PERSONALIZED PROJECT: FROM THE INDIVIDUAL OBJECT MADE TO MEASURE TO THE TOTAL LOOK OF A COMPLETE HABITAT.
