OVERDRIVE
DESIGNED BY GIUSEPPE VIGANO
IF YOU WERE GIVEN A BRIEF TO CREATE SOMETHING THAT CAPTURED DREAMLIKE QUALITIES WITH A SENSE OF IRONY TOWARDS A FANTASY WORLD, WHAT WOULD BE YOUR CREATION? OURS IS OVERDRIVE. DYNAMIC DESIGN IS SOMETHING THAT PLAYS WITH THE EMOTIVE CORE, MAKES US QUESTION SO MANY THINGS, BUT WHAT IT SHOULD DO IS ALSO SHIFT OUR PERCEPTIONS. OVERDRIVE IS THERE TO DO THAT VERY THING. WE UNDERSTOOD THAT CREATING SOMETHING SO RADICAL AND EYE CATCHING WOULD ALSO CREATE MANY QUESTIONS. OUR ANSWERS ARE SIMPLE; WE WANTED A CHAIR THAT MOVED AND CREATED INSTANT EMOTIONAL CONNECTION. WE WANTED A CHAIR THAT MADE YOU APPRECIATE ISOMETRIC SHAPING AND OUR RANGE OF MATERIALS. WE WANTED A CHAIR THAT MOVED BETWEEN THE NUANCES OF THE CONTEMPORARY WORLD AND THAT OF FANTASY. WE WANTED A CHAIR THAT MADE YOU PLACE IT ON THAT LIST OF “IF I COULD, I WOULD.” OVERDRIVE IS DESIGNED TO PROVOKE, SO OUR QUESTION IS, HAS IT?
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GIUSEPPE VIGANO
GIUSEPPE VIGANÒ IS CONCERNED WITH INDUSTRIAL PLANNING OF FURNITURE ITEMS AND WITH THE ART DIRECTION OF COMPANIES OF THIS SECTOR. AS DESIGNER HE HAS A CREATIVE SPIRIT AND A RELEVANT SENSE OF BEAUTY, WHICH HE REDISCOVERS EACH TIME AND MAKES IT RATIONAL IN EVERY NEW PROJECT. THE PLANNING RESEARCH IS THE BASE OF HIS CREATIVE THOUGHT, WHICH ALWAYS LEADS HIM TO ACHIEVE NEW GOALS. NEW MATERIALS OFTEN BECOME A STARTING POINT TO CREATE NOT ONLY A PRODUCT BUT COMPLETE COLLECTIONS. THE RESEARCH FOR REFERENCES THAT COME FROM ART WORLD, FASHION AND POETRY ARE OFTEN THE OCCASION TO APPROACH THE PRODUCT IN A TRANSVERSAL WAY; THE MAJORITY OF HIS WELL KNOWN PRODUCTS ARE BORN FROM PAINTING CONCEPTS OR GLAMOROUS DETAILS, OTHERS ARE POETIC GESTURES THAT CREATE SEDUCING FORMS.
HIS JOURNEY WITH ARKETIPO BEGANS WHEN HE ANSWERED AN ADVERT ‘LOOKING FOR A DESIGNER.’ THE BRIEF WAS SIMPLE ENOUGH, TO DESIGNA SOFA. NATURALLY, A SOFA IS MORE THAN A SIMPLE CONCEPT SO IPUT TOGETHER SOMETHING DIFF ERENT, SOMETHING THAT WOULD STANDTHE TEST OF TIME, SOMETHING THAT WOULD REPRESENT THE VALUES OF ARKETIPO, THAT SOMETHING WAS AUTO-REVERSE.
