ROXANNE
DESIGNED BY GIUSEPPE VIGANO
IF YOU WERE TO TAKE A PUNK DRUMMER, ENGLISH TEACHER AND JAZZ GUITARIST AND FORM A BAND, THEY WOULD BE, THE POLICE. IF YOU WERE TO TAKE MODULAR DESIGN, CHAMPION MICACEOUS STRUCTURE AND HAVE GLASS OR WOOD SHELVING, THAT WOULD BE A GIUSEPPE VIGANÒ DESIGN.
WHILST THE FORMER WOULD MAKE YOU THINK OF THE SONG, THE LATER WOULD MAKE YOU TAKE NOTE OF ALL THE LITTLE DETAILS THAT GO INTO MAKING SOMETHING SO UNIQUE FOR A LIVING SPACE. THE COMPOSITION, THE BALANCE, THE STRIKING JUXTAPOSITION OF MATERIALS AND POISE.
ROXANNE, IT IS ABOUT BRINGING THINGS TOGETHER YOU NEVER WOULD EXPECT TO BE A HIT.
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GIUSEPPE VIGANO
GIUSEPPE VIGANÒ IS CONCERNED WITH INDUSTRIAL PLANNING OF FURNITURE ITEMS AND WITH THE ART DIRECTION OF COMPANIES OF THIS SECTOR. AS DESIGNER HE HAS A CREATIVE SPIRIT AND A RELEVANT SENSE OF BEAUTY, WHICH HE REDISCOVERS EACH TIME AND MAKES IT RATIONAL IN EVERY NEW PROJECT. THE PLANNING RESEARCH IS THE BASE OF HIS CREATIVE THOUGHT, WHICH ALWAYS LEADS HIM TO ACHIEVE NEW GOALS. NEW MATERIALS OFTEN BECOME A STARTING POINT TO CREATE NOT ONLY A PRODUCT BUT COMPLETE COLLECTIONS. THE RESEARCH FOR REFERENCES THAT COME FROM ART WORLD, FASHION AND POETRY ARE OFTEN THE OCCASION TO APPROACH THE PRODUCT IN A TRANSVERSAL WAY; THE MAJORITY OF HIS WELL KNOWN PRODUCTS ARE BORN FROM PAINTING CONCEPTS OR GLAMOROUS DETAILS, OTHERS ARE POETIC GESTURES THAT CREATE SEDUCING FORMS.
HIS JOURNEY WITH ARKETIPO BEGANS WHEN HE ANSWERED AN ADVERT ‘LOOKING FOR A DESIGNER.’ THE BRIEF WAS SIMPLE ENOUGH, TO DESIGNA SOFA. NATURALLY, A SOFA IS MORE THAN A SIMPLE CONCEPT SO IPUT TOGETHER SOMETHING DIFF ERENT, SOMETHING THAT WOULD STANDTHE TEST OF TIME, SOMETHING THAT WOULD REPRESENT THE VALUES OF ARKETIPO, THAT SOMETHING WAS AUTO-REVERSE.
